 |
| hayaan tech logomark . 2019 |
 |
| hayaan tech logo . 2019 |
a friend of mine approached me to design a logo for a new online platform that serves the young information technology community in somaliland. hayaan tech, is an online platform that '[...] connects, learns and shares knowledge and skills needed to position somalis in the new era of digital africa [...]'.
the community involved in hayaan tech label themselves as 'digital nomads', and the word 'hayaan' is an old somali term meaning 'journey to a better place'. with those two ideas in mind, i worked on a logomark that incorporates a somali nomad, a symbol defining the roots of somali culture. the nomad is represented in motion, on a journey towards the future perhaps! the final logo includes the mark alongside type that spells out hayaan tech, in one of the selected brand colours.
bearing in mind that i have not worked on a brand logo in a long time, and the deadline was quite tight (like most projects!), i think i did a fairly good job with the logo. i personally prefer the logomark on its own (i know you typography nerds will probably dislike the type treatment!), but i think overall it works as a logo.
to the hayaan tech team, hope you like the logo, and good luck on your journey...
to the hayaan tech team, hope you like the logo, and good luck on your journey...