digital nomad

hayaan tech logomark . 2019

hayaan tech logo . 2019

a friend of mine approached me to design a logo for a new online platform that serves the young information technology community in somaliland. hayaan tech, is an online platform that '[...] connects, learns and shares knowledge and skills needed to position somalis in the new era of digital africa [...]'.

the community involved in hayaan tech label themselves as 'digital nomads', and the word 'hayaan' is an old somali term meaning 'journey to a better place'. with those two ideas in mind, i worked on a logomark that incorporates a somali nomad, a symbol defining the roots of somali culture. the nomad is represented in motion, on a journey towards the future perhaps! the final logo includes the mark alongside type that spells out hayaan tech, in one of the selected brand colours.

bearing in mind that i have not worked on a brand logo in a long time, and the deadline was quite tight (like most projects!), i think i did a fairly good job with the logo. i personally prefer the logomark on its own (i know you typography nerds will probably dislike the type treatment!), but i think overall it works as a logo.
to the hayaan tech team, hope you like the logo, and good luck on your journey...