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| virgin megastore, city centre mirdif . 2018 |
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| virgin megastore, city centre mirdif . 2018 |
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| virgin megastore, city centre mirdif . 2018 |
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| virgin megastore, city centre mirdif . 2018 |
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| virgin megastore, city centre mirdif . 2018 |
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| virgin megastore, city centre mirdif . 2018 |
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| virgin megastore, city centre mirdif . 2018 |
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| virgin megastore, city centre mirdif . 2018 |
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| virgin megastore, city centre mirdif . 2018 |
during the last week of november 2018, i worked on a series of murals in the newly renovated interiors of virgin megastore, located in city centre mirdif, dubai. the brand over the years has changed their store concept – from being a store that sells music (which i miss) to a lifestyle brand.
along with communicating the store's brand values, the brief was pretty simple – the illustrations needed to evoke walking into a traditional market or souk, similar to a lot of my existing illustrations of shop fronts and areas around 'old dubai'. it was pretty fun working on these murals, adding a bit of humour wherever i can, as well as playing off the different sections around the store. after seeing the new store in action, i really like the contrast between the minimal, sketchy illustrations on the wall and the products in and around the store. they're definitely not overwhelming, and act really nicely as interior elements within the overall space.
i hope visitors at the store enjoy the illustrations as they shop. for anyone reading this that's based in the uae, please do check it out in person. a big thank you goes out to virgin megastore for the opportunity. it makes me very happy knowing that these illustrations will be in the store for a very, very long time.
