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| sun and sand sports illustration . 2022 |
taking a break from sharing 2021 projects to sharing my first project of 2022! i was approached by sun and sand sports to work on an illustration inspired by their new retail store in dubai mall. sun and sand sports is probably the oldest sports/active wear store in the emirates. growing up in dubai, i've made multiple stops to their stores with family to buy brand new sneakers for school or funky tees to include in my young boy wardrobe! it's amazing that it is still standing strong after 40+ years – an achievement in a place that's constantly changing, and things close as they are unable to keep up with the times.
i'm really proud to be a part of this journey in some small, illustrative way. the final illustration appropriates the vibrant feel and branding of the new store, but also riffs off my memories and interactions with the store in the '90s. another observation is how it also resembles their original logo from the 1980s which i wasn't even referencing (see here)! i must've opened some dormant memory in my brain while working on this...
i'm really happy with the end result. congratulations sun and sand sports on the new store and on 4 decades of success #funtothefinish
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| sun and sand sports dubai mall store (visual mood board) . 2022 |