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| doors . 2021 |
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| at 'welcome! 10 years of swatch art peace hotel' exhibition . 2021 |
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| at 'welcome! 10 years of swatch art peace hotel' exhibition . 2021 |
once in awhile i get to work with some really cool clients. and on this occasion, it was none other than swatch!
i was invited (alongside 4 other artists) by team swatch to create a design that customers can personalise and have printed as their very own swatch, part of the expo2020 dubai collection for their swatch x you campaign. the collection also tied in with the ten year anniversary of the swatch art peace hotel, their artist residency space in shanghai.
i submitted an illustration titled 'doors' which is a collection of motifs derived from the ornamental metalwork on doors and gates of old, traditional uae homes of the past. i find the designs so beautiful and graphic, and wish they were still a thing today. i created a pattern of these ornate designs for application on a swatch. doors can be gateways to the past, and i wanted this illustration to be a moment in time that you can carry with you.
to commemorate this project, the artworks and swatches are on show at the 'welcome! 10 years of swatch art peace hotel' exhibition at alserkal avenue! if you want to check it out in person, you have until the 31st of march 2022! more exhibition details here. and the most important thing – to get your very own customised khalid mezaina swatch, head to the make your watch page here.
i used to love my flik flak watch as a kid, so to work with swatch all these years later is pretty cool! thank you swatch for the opportunity, sultan al qassemi for nominating me for this project, and alserkal avenue for hosting the show.