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| madame coco (for coco jalila) . 2019 |
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| wind towers (for coco jalila) . 2019 |
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| ramadan 2019 (for coco jalila) . 2019 |
once in awhile, you come across a client that is so fun, it doesn't feel like work! i was lucky enough to experience this with coco jalila, a homegrown chocolate company. we've been in touch since i was in providence in my last semester at risd. they saw my work online and reached out to work together. it was a stressful time for me with completing my thesis project and preparing for graduation, so i asked if they can wait to work together once i moved back home. and they generously did.
our meetings are always filled with laughs and gossip, and we hit it off right away after meeting for the first time at the end of summer 2018. coco jalila was my first official client post-graduation, and i was glad to have them as my first project after moving back home.
the brief was pretty simple – have an 'emirati' flair, and to have something stand out and pop! the illustrations above are the final stages of many iterations and revisions, until we collectively felt they were each in a good, finished place. the first two are meant to be for special edition boxes, pushing forward some of the important brand colours. the third graphic was created for their ramadan products announcement. i really like how they all turned out, and i think they are quite different to many local based chocolate brand packaging. so far, none have been printed onto actual boxes, but i eagerly look forward to it (there will be a blog post for when it happens). until then, enjoy them as illustrations on the screen!
i end this post with one of the first illustrations pitched which we all loved, but unfortunately didn't make it in the final cut. the bougainvillea is such an iconic flower in many of the households around the uae, i felt it could've been a great idea to have this illustration printed onto their packaging. but it wasn't what the clients were looking for. so i leave it here for everyone to enjoy.
thank you to the coco jalila family for working together and for your patience. i look forward to making more cool illustrations for your packaging in the near future...
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| bougainvillea (unused) . 2018 |