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| nyuad the arts center season 19/20 cover final (front/back) . 2019 |
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| nyuad the arts center season 19/20 cover application on collateral . 2019 |
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| nyuad the arts center season 19/20 cover (digital) . 2019 |
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| dancing figures used in pattern . 2019 |
i'm very happy to be sharing the cover i designed for the new york university abu dhabi (nyuad) the art center's 2019-2020 season programme. i was approached by the center's team during my time at risd, and was unfortunately unable to work on it as i was occupied with school. but i'm so glad that they waited until i moved back home to work together.
for the cover, the brief was pretty simple – they wanted a fresh take for their cover, and have a minimal approach in comparison to their previous editions. i also had to work around this season's theme which was 'come curious, leave inspired'. with that in mind, i began working on a pattern which at first glance looks like an ordinary, organic pattern. but when taking a closer look, one notices the pattern is made up of overlapping and repeating dancing figures! it made sense to me to create a pattern based on choreography for the art center since their programming is filled with performances which include dance and various forms of movement on the stage.
the project went through a series of rounds until we settled on the final design you see above. the final design includes a narrow application of the pattern on the right end of the cover over a red background (this season's main theme colour). i've also shared some of the iterations for the cover at the end of this post which i thought were pretty fun.
to end this post, i'd really like to thank clive from the art center for initially reaching out and working together on this cover. i look forward to working together on future editions if the opportunity arises. and if anyone reading this is in abu dhabi, make sure to head down to nyuad to pick up a copy, and also make sure to attend some of the shows and performances – it's a really good season.
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| nyuad the arts center season 19/20 cover (round 1) . 2019 |
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| nyuad the arts center season 19/20 cover (round 2) . 2019 |
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| nyuad the arts center season 19/20 cover (round 3) . 2019 |
