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| eid al fitr . 2024 |
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| eid al fitr scarf (sample) . 2024 |
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| eid al fitr scarf (sample) . 2024 |
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| eid al fitr scarf detail (sample) . 2024 |
here's another eid al fitr project, this time for shamal holding. alongside working on their ramadan greetings (see post here), i also had the opportunity to work on an eid al fitr artwork which was printed onto silk scarves and gifted to their vips.
the artwork was inspired by the spirit of the season – observing the skies to commemorate the arrival of eid al fitr, motifs and patterns from islamic architecture, arts and design, and my personal love for textile traditions from the region.
i'm really happy with how the final artwork turned out, including its application onto silk scarves – it feels very hermès-y! i haven't done much commercial textile projects due to the limitations of textile printing facilities in the uae. however, the final product was well printed and is the encouragement i needed to consider working on self initiated textile products.
if anyone reading this was gifted the final scarf, i hope you like it! once again, thank you shamal holding, as well as impact bbdo (who were the agency working behind the scenes on this campaign) for the opportunity to collaborate.